What Is the Best Time of Day for Family Photos? (Golden Hour Explained)
If you’re planning a family photo session, you might be wondering: what’s the best time of day for photos?
The answer can completely change how your images look and feel.
What Is Golden Hour?
Golden hour is the hour just before sunset (or just after sunrise), when the light is soft, warm, and flattering.
This is when you get that dreamy, glowing look that so many families love.
No harsh shadows. No squinting. Just beautiful, even light.
 
Golden hour is the hour just before sunset (or just after sunrise), when the light is soft, warm, and flattering.
This is when you get that dreamy, glowing look that so many families love.
No harsh shadows. No squinting. Just beautiful, even light.
Golden hour creates:
Soft, flattering skin tones
A warm, romantic glow
Natural shadows that add depth
It also allows for more movement and connection without worrying about harsh light.
 
What About Midday Sessions?
Midday light can be bright and intense, which creates strong shadows and highlights.
That said, an experienced photographer can still make it work by:
Finding open shade
Adjusting angles
Using creative lighting techniques
The best time depends on:
Your family’s schedule
Your children’s mood and routine
The location of your session
If you have little ones, sometimes a slightly earlier session works best—and that’s okay.